Profitable retail options. What can be sold to earn? Ideas for profitable business. What is profitable to sell online
The main task of a novice entrepreneur who does not yet know what to trade in the market is to conduct research, study demand, supply and make a choice.
The state helps the unemployed, who are registered with the labor exchange, and provides them with free funds for business development. In addition, now it is not a problem to go to the bank and get money there. After the future entrepreneur has decided on the sources of funds, it is necessary to agree on renting a place on the market and choose the right product for himself. Not everyone makes the right choice, out of 10 beginners only 1-2 successfully trade.
The choice is actually very large, but often we see the same thing on the malls. Most often, novice entrepreneurs, noticing what sellers who have been working for many years are selling, want to be equal to them and copy the range of products sold. This is a big mistake. The fact is that from the fact that, for example, the number of meat merchants increases, the number of buyers of this product will not change. Before you appeared on the market, there was a certain balance between the number of outlets selling a particular product and the number of buyers of this product. you will only join an existing stream and, without having regular customers, will receive only a small share of the proceeds. The income can be so small that there is not even enough money to pay the rent of the premises. In addition, most likely, the merchants of this product will treat you unkindly.
Three reasons why customers go to the retail market:
- Here you can find any product.
- Here you can bargain (ask for a discount).
- There is a trusted seller for every product here.
The choice of goods for trade in the market depending on demand
It is necessary to catch on to the first point and understand what kind of product is missing on the market. Look around, pay attention to which places a large number of people accumulate and why, see how many points with similar products. Determine what is the reason for the great interest: in the uniqueness of the product, its quality, or the professionalism of the sales assistant?
If you notice that a certain product is not on the market, carefully ask if anyone has tried to trade it.
In no case should you trade in a product that only you like. This will only positively affect the admiration with which you will advertise the product. Each person has their own unique taste, but in order to become a successful trader and make a large number of sales, you need to focus on what will appeal to the main number of market visitors. In general, you may not like the desires and preferences of buyers, and here you have to make a choice, what do you want more: satisfaction of personal opinion or a good income?
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The choice of goods for trade in the market depending on the location of the outlet
When choosing a product, you need to take into account the location of your trading place and adequately evaluate its features. There is a group of goods in the market that are not assigned to a specific place (for example, home-cooked meals that are delivered to market traders). Usually, the entire territory of the trading area is divided into sectors: in one sector they sell shoes, in another - fish, in the third - stationery, etc. Coming to the market, for example, for shoes, the buyer purposefully goes to a certain sector, where the whole assortment, and is determined with the choice. Therefore, it is not economically feasible to trade slippers in the outerwear sector, and vice versa. But there may still be exceptions. For example, on the rows with children's clothes and shoes, you can open a point selling fresh pancakes or muffins, which children love so much.
The market is also divided into places that are considered passable and impassable (located at the end of the shopping arcade, along the periphery of the market, in side and dead-end aisles). Good traffic areas are always busy, so starting a business in the market will most likely have to deal with places with not very high traffic.
You should be aware that everyday goods (for example, cigarettes, bread, etc.) cannot be traded in impassable areas. Here, special-purpose and narrow-range goods (for example, hunting knives, pet cages, etc.) are promoted more successfully.
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The choice of goods for trade in the market, depending on the size of the outlet
It also takes into account the area of \u200b\u200bthe outlet, it is simply inappropriate to trade fur coats or spare parts for cars on three square meters: you will not be able to provide the buyer with the necessary assortment, and not everyone likes to choose from a catalog. Most prefer to feel, hold the product in hand before buying. But on such an area you can provide a good selection of tea, cigarettes or other small goods.
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The choice of goods for trading on the market, depending on the size of the starting capital
It is up to you, of course, to sell imported tights or Italian shoes, but whatever you choose, you should have a good assortment in this category. It should be borne in mind that not all funds can be invested in the purchase of goods. Perhaps you will receive an order for something else that is not currently in stock, and you must have the money to purchase it.
Trade, for example, in fast food, involves, in addition to the purchase of basic products, the purchase of special equipment and inventory. At the same time, the cost of purchasing equipment is much higher than other costs.
From this it should be concluded that you need to choose a product that you can present in the maximum assortment. A buyer who has visited your trading place should not have a desire to look for something somewhere else.
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The choice of goods for trading on the market depending on seasonal factors
When selling, for example, winter fur clothes, you should understand that in the warm season, the demand for this product will decrease significantly and you may even suffer losses. Therefore, it is necessary to foresee this and change the assortment depending on the season. It will be best if you do not radically change the product according to the destination. If, for example, in the cold season at your outlet you sell winter hats, then in the summer you can sell hats, caps, etc.
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Selection of goods for trading on the market based on existing suppliers
Having decided on the category, it is necessary to study the offers of wholesale suppliers. It should be borne in mind that there are currently a lot of resellers, so it is most advantageous to establish direct contacts with manufacturers. For example, when choosing suppliers of sausages and sausages for hot dogs, it is necessary to review all possible suppliers. In addition, many of them are ready to make significant discounts for a certain purchase and provide refrigeration equipment for rent at a small conditional price.
When negotiating the terms of a wholesale purchase, it is necessary to foresee the issues of expected returns, exchanges, quality assurance. This is especially important when selling power tools (they are finally checked only after some time of operation), as well as goods that cannot be immediately checked for quality.
Large bulk purchases in spontaneous markets in which you are poorly oriented should be avoided. Avoid goods that do not have the necessary quality certificates - their sale can turn you into big losses in the form of fines, up to termination of business activities and confiscation.
Do not make a choice of goods based on the advice and general ideas of neighbors in the mall. Thinking outside the box, you will be able to purchase exactly the product that will have the greatest demand.
By choosing what to trade on the market, you define your business. Therefore, think in advance how you can develop and improve it (opening new outlets, expanding the range, related trading through online stores, etc.).
Any successful business starts with a good idea. Therefore, if you decide to open an online store, first of all you need to think over the range of goods for sale. This is the main question that every aspiring entrepreneur faces. If you cannot decide on the choice of the direction of activity, check out the most popular ideas of what to sell in an online store, collected in this article.
Where to begin?
So, you have decided to open your own online store, what to sell? This question arises for every aspiring entrepreneur who wants to start trading online. To find out which product is profitable to sell on the Internet, it is enough to test your chosen niche using a special service. With it, you can determine how often buyers show interest in a particular product by making queries in search engines. If the result is low, the product will not be in demand, respectively, you will not be able to get a good profit from its sale. If the product is searched daily by hundreds or even thousands of network users, it means that you have made the right choice.
Before making a final decision on how to trade through an online store, decide how much you are willing to invest in starting your own business, draw up a competent business plan and get to work. It is also advisable to hire a specialist who will tell you and attract buyers to him.
Book trade
Do you want to know what is better to sell in an online store? Pay attention to books. This is the most popular product in the network, which many successful entrepreneurs started trading with.Its main advantages:
- Low purchase price;
- Inexpensive convenient delivery;
- Absence of any warranty obligations;
- Simple storage conditions;
- High demand.
Collector's editions sell especially well online.
An online bookstore is a great option. Since books are a fairly demanded product, all initial investments pay off in the shortest possible time. These products are usually marked up by 50-70%. The disadvantages of the business include a high level of competition in this area and a large number of pirated copies of popular publications. Despite this, many experienced experts believe that books are the best option than trading in an online store for a beginner.
Inexpensive electronics and gadgets
Nowadays, such products are in great demand. Its range is constantly updated, so this market segment has the highest level of competition. This is a great idea in 2019, what to sell in an online store, but in order to promote such a business, it will take a lot of time, as well as the help of professionals. In addition, you will need large financial investments, but they will pay off in the shortest possible time.
To attract customers, offer them affordable prices, free shipping, various discounts and promotions. The main disadvantages of the business are the possibility of damage to the goods during delivery and the return of equipment with factory defects. The margin on such goods ranges from 15-45%. Electronics occupies one of the first places in the list of the best-selling goods on the Internet, so trading in such a product will bring good profits in any case.
Childen's goods
If you are looking for what is profitable to sell in an online store, pay attention to children's products and toys. You can make a good markup on this type of product (more than 100%) and, accordingly, receive a decent income. Loving parents pamper their little ones, so sales of products for children are constantly growing. Before that, carefully study the offers of competitors and select a popular product.
The best option for novice entrepreneurs who start from scratch is offline, and some of the things that will be brought on commission are put up for sale in an online store. Thanks to this, you will be able to profit from sales without investing money in the purchase of goods.
Goods for pets
People who have pets are willing to pay any amount of money for the comfort of their pets. If you cannot decide what to trade in an online store, try offering customers:- Food for cats and dogs;
- Clothing for animals;
- Furniture and accessories.
Such products are characterized by low cost and are always in good demand. In addition, pet products are hard to find in small towns, so residents of small towns mostly buy them online.
If you are not attracted to pet products, you can ask. This idea is perfect for fishing lovers. Advertise your resource on thematic forums and sites for men. When the business begins to develop, you can add products for hunting and outdoor activities to the range.
intimate goods
Can't find an interesting idea of what you can sell in an online store? Recently, many sites have appeared on the network that offer erotic products. This is a specific product, but it has its own consumers. Many people are embarrassed to buy such a product in specialized stores, so they order it on the Internet. If you have not yet decided what is the best way to trade in an online store, pay special attention to this profitable idea. There will be no problems with the delivery of such goods, and you can get a solid income from its sale.
auto parts
This is a great idea that you can sell in an online store during a crisis. If you want to open a business with little investment, you can initially trade in spare parts for a particular brand of car. When choosing a specialization, keep in mind that during a crisis people often buy parts for domestically produced cars.
Most wanted item:
- Filters;
- Racks;
- headlights;
- Mirrors;
- All kinds of accessories.
Before you open an online spare parts store from scratch, you need to decide which customers your products will be designed for. You must clearly understand in which direction you want to move. According to experts, the profitability of such a business reaches 50-70%.
Handmade
Recently, many citizens of our country who want to improve their financial situation often ask the question, If you are creative, you can make some products at home and sell them online. Handmade crafts are very popular, so this activity can bring a good stable profit. Let's find out, shall we?
It could be:
- Exclusive clothes;
- Various souvenirs;
- Handmade soap;
- Decorative candles;
- Bijouterie and accessories;
- Vine products;
- Ceramics and more.
Chinese products
According to experts, it is guaranteed to bring a decent profit. During the crisis, many consumers prefer inexpensive quality products, so they often visit online stores that offer cheap goods from China.
If you decide to do this business, first of all you need to choose what to trade.
The most popular Chinese-made products:
- Clothing and footwear;
- Automotive gadgets;
- Tablets, laptops and mobile phones;
- Accessories.
After you select the range, you need to start looking for a reliable intermediary who will supply you with goods on favorable terms. Some Chinese online stores offer free shipping, that is, you can order goods directly from China from the manufacturer and resell on your site. If you want to bring a good profit, enter into cooperation agreements with retailers and supply them with products in small batches. The more partners you manage to attract to your business, the higher your earnings will be.
How much can you earn?
It is definitely impossible to answer this question, since the profit of online stores depends on many factors:
- Business scale. A small online store with an assortment of 20 items will not be able to bring a lot of profit;
- initial investment. If you invest a lot of money in your business, there is a big risk that you will not get it back. At the same time, if you start with a small capital, trading will bring a penny profit;
- Promotion costs. If you do not invest in the promotion of the site, it will begin to generate income in 2-3 years, and then at best;
- Attendance. According to statistics, in the West, out of 100 buyers who visit an online store, only 1 person makes a purchase. In our country, people do not trust online trading much, so 1 out of 500 people decide to buy.
Some resources bring only 5-6 thousand rubles a month, while others at the same time allow you to earn up to 5 million rubles. It will take about 10 years of intensive work and a solid investment to develop your store to such a high level.
In addition, I would like to note that the earnings and profits of online stores are two different things. Today, there are many enterprises operating in the network with a huge turnover, but they receive little profit. Almost all the money earned has to be spent on maintenance and business development. They have been operating on the market for several years and have already passed the break-even point, but despite this, entrepreneurs have to literally "survive" in a difficult economic situation. But there are also resources that bring a huge income. It all depends on the choice of product and your attitude to business.
conclusions
We looked at several ideas that it is profitable to sell through an online store. As you can see, the range of products is quite wide. To achieve high sales, offer customers quality service and affordable prices. Also, do not forget about high-quality, effective advertising.
There is a huge number of positions and directions in which you can develop a trading network. Some of them are attractive due to their large turnover, others - with a high percentage margin, others - with a one-time profit, and others - with relative stability. Many sellers are let down by the desire to maximize profits without considering other significant factors. Meanwhile, it is necessary to take into account not only the figures of net profit from the sale, but also the requirements for the storage of goods, consumer demand, seasonality. In addition, a lot depends on the initial capital that you can spend on the purchase of the first batches of goods.
Which store to open?
It is not always necessary to chase the possibility of a high margin. For example, in retail chains that sell food products, the retail markup rarely exceeds 10%, but due to the fact that products are always well bought, even such a markup is quite profitable. Naturally, when planning food trade, we must not forget that this is a perishable product that is demanding on storage conditions. Therefore, you must take care of the warehouse space and get rid of excess goods in the warehouse in time. To some extent, this also applies to household chemicals, although the shelf life here is much longer.
Hygiene products and household chemicals are also products that are always in demand, but the competition in this field is very high.
Unlike food products, clothing and footwear provide the seller with a high profit, due to the possibility of a significant (up to 200%) markup relative to the purchase price. Here, too, it is worth focusing on the average buyer, because although high-end clothing brands provide a larger one-time income, they are sold much more difficult. In addition, the start-up capital required to purchase clothes of the middle price segment in the right assortment is much less than if you work with the premium segment. The undoubted advantage of the clothing trade is the lack of expiration dates, but seasonality has to be paid for this. Particular attention should be paid to children's things: it is profitable to trade them, while buyers will come again and again, as their children grow up.
As for the low one-time profit, don't be afraid if your product is popular enough to be bought in large volumes. For example, a package in a supermarket rarely costs more than one or two rubles, but given that its wholesale price does not exceed 20 kopecks, it turns out that the markup is up to a thousand percent. The main thing is to provide the necessary demand.
Keep in mind that certain types of activities are subject to mandatory licensing. In addition, you may need certificates for a particular product.
Look for profitable options
In general, if there is sufficient buying interest, many “compromise” product categories can be found that cost five to ten times less than the selling price, and do not need to sell several thousand units to generate an acceptable income. In this regard, children are ideal consumers. Even a small outlet next to a circus or an amusement park can bring huge profits. You can sell cheap Chinese toys, cotton candy or popcorn. For example, the cost of an average glass of popcorn is 4-5 rubles (of which 3 rubles is, in fact, a paper cup), and the selling price is about 50 rubles.
Trade is one of the most profitable sectors of the economy. You need to start your business with detailed monitoring of the market, studying the buyer, determining demand and taking into account seasonality for specific categories of goods. Retail trade is a large field for entrepreneurial activity, but all niches in it have long been occupied. This does not mean that you need to give up, on the contrary, you should study the specifics of your regional market and accurately determine the group of goods with which you will work. The goods market has many positions that are suitable for a start-up business. You need to choose those where there are minimal risks, a high percentage margin and a large volume of trade. The stability of consumer demand is also important, especially for essential goods. These goods include food, personal care products and household chemicals. They are in steady demand and always relevant. There is also a category of seasonal goods, the demand for which is greatest in a certain period. The rest of the goods have a less pronounced trade specificity and are secondary, from which the demand depends solely on the needs of the buyer in certain conditions and environment.
To know what is profitable to trade in the market, you need to carefully study the market, develop a business development strategy and plan all the factors that can reduce demand. Also, you should carefully consider the indicators of start-up capital, the specifics of the selected group of goods and calculate the possible margin. So, for food products in retail chains, the margin is 10-15%, household chemicals and hygiene products can be sold from 20-30%, but clothes, especially seasonal ones, can have a profit of up to 200% per unit.
Where to start trading?
First of all, you need to decide on the trade segment. If you intend to sell products, you must take care of storage conditions and equip storage facilities. Limited shelf life of dairy products, fresh fruits and vegetables, meat, etc. requires the supply of refrigeration chambers for trading floors to create suitable conditions for their storage.
Set goals ahead of time. Do not buy goods in unlimited quantities if you are not sure of their sale. Immediately find contractors and suppliers with whom you will cooperate. Discuss the possibility of changing the volumes of purchased goods, depending on the implementation.
You need to start trading in the market with the organization of a point of sale. Depending on the specifics of the trade, plan what suits you best: a container in the market, a pavilion or a trading floor. You need to agree on a lease in advance, as good points do not stagnate for a long time. It is better to rent a room closer to the center of the market than to settle for remote points. Please note that the most profitable places are those with the highest customer traffic: the beginning of the shopping aisle, the exit of the market and the first row.
Before you start trading on the market, decide on the form of doing business. There are three main forms: sole proprietorship, partnership and corporation. Each form has several modifications.
The optimal solution for trading on the market is individual (private) entrepreneurship with simplified taxation. Register all documents with the tax service and issue an IP, which will help to avoid problems with the business in the future. Official registration allows you to build relationships with suppliers and minimize risks. Trading on the market without registering an individual entrepreneur is prohibited and this is fraught with a fine and administrative responsibility.
What to choose for trading?
Everything is sold at the bazaar and a potential buyer knows that it is more profitable to buy, for example, meat or vegetables in the market than in a supermarket. The first thing you need to trade on the market is to select a category of goods for sale. The type, volume and name of the goods are of great importance for the effective conduct of business. The most popular products for sale on the market are:
- clothing and footwear;
- fresh vegetables and fruits;
- meat and fish;
- dairy products;
- personal hygiene products;
- household chemicals;
- non-food items (for home, garden, garden, etc.).
If you decide for yourself that I want to trade in the market, then analyze the scope of each of the areas of trade food, non-food construction. Essential goods are in constant demand. These include:
- bread and bakery;
- toilet paper;
- potatoes, carrots, onions;
- meat and offal;
- intimate hygiene products;
- milk, cheese and cottage cheese.
The rest of the items are seasonal. For example, winter clothes and shoes are most popular in the run-up to the season, and the meat trade has virtually no waste and costs.
Which goods are profitable to sell on the market depends on its location. If this is the central market of a large city, then everything that you sell will bring profit. If this is the outskirts of the city, then it is better to give preference to clothes, shoes, and a confectionery. In a small village, only essential and essential goods are in demand, so you should not sell any dried fruits, tea shops and gourmet sweets. For seaside areas, the best solution is fast food: ice cream, hamburgers, hot dogs and low-alcohol drinks. The latter require a license.
What is better to sell on the market?
The market is popular because you can buy everything here, much cheaper and, according to many consumers, of better quality. The better to trade in the market depends on how much capital you expect to make a purchase. The clothing trade requires a significant investment in goods, and until you know your potential client, half of the things will be poorly implemented. Trade in things requires experience. If you are targeting a specific client, for example, young people, then always follow the latest fashion, track the taste preferences of the buyer and his financial capabilities.
It is most profitable to trade meat and fish, but there are many nuances. First of all, you need to create conditions for their storage. Plan in advance who you will buy meat from, check the quality of the goods from suppliers, documents and licenses. You are responsible for the quality of meat and fish. Fish requires a freezer, but it is less problematic in terms of implementation than meat. Fish sells well, both frozen and chilled, and meat is only fresh.
Another thing that can be sold on the market is seasonal vegetables and fruits. In the summer, cherries, watermelon, strawberries, etc. will bring a lot of profit. It is important to organize storage conditions and promptly sell the goods, as they are perishable. The same cucumbers, potatoes, tomatoes are better sold in summer. But milk, cheese, sausage products are popular all year round.
What are the benefits of trading in the market?
Is it profitable to trade on the market - the paramount question that worries entrepreneurs. Every business has advantages and disadvantages. Among the advantages of trading in the market:
- low rent per point;
- the possibility of trading several types of goods at the same time;
- constant flow of customers;
- opportunity to expand the business;
- a large selection of areas for trade;
- good profit with minimal investment, etc.
The disadvantages of trading in the market are the wrong place for the point, the lack of advertising skills and effective sales, costs and illiquid assets, etc. It is important to know how to learn how to trade correctly. To do this, do not use too high a margin, advertise the product and use the discount method to reduce losses.
Profitable niches for trade: pilaf via the Internet, knives, optics and much more.
Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?
To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.
Market situation
Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.
According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.
Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).
| Buyer Type | signs | Behavior |
|---|---|---|
| "Optimizer" | Men over 45 living in major cities | Refusal from expensive brands (21%), switching to cheaper ones (31%) |
| "Rationalist" | High income people | Make a shopping list (29%) and always follow it |
| "bargain hunter" | Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people) | Purchase goods mainly through promotions (19%) |
| "Thrifty" | Residents of small settlements, low-income people | They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%) |
Similar trends are observed in online sales (see Figure 1).
*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases
In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)
According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.
Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.
What do buyers want?
Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).
Food: pilaf via the Internet
Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.
Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.
At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.
The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”
According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.
Cooking at home: knives for amateur cooks
During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).
Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a markup of 160%).
Good vision for the price
Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).
Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.
The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.
Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.
For children's creativity
Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.
If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.
Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.
What is profitable to sell online?
Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see Table 2).
| What to look out for |
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|---|---|---|
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| Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques) |
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| Goods for recreation and tourism |
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But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.