European jewelry. Luxury jewelry Buying jewelry wholesale from Europe

Why do women love jewelry so much? Most likely, because these are not just beautiful things, but a way to express your individuality. Therefore, almost every woman has a treasured jewelry box.

It must be said that many people still have the stereotype that costume jewelry is simply fake jewelry, unworthy of attention. Those who continue to think so should pay attention to the products of craftsmen from Italy. Indeed, Italian costume jewelry is real masterpieces of decorative art, although the jewelry is made from materials that are not considered precious.

Stylish Italian luxury jewelry has gained trust throughout the European market. Products by Italian craftsmen are worn not only by ordinary women, but also by movie stars and other famous and wealthy individuals who can easily afford to buy gold and diamonds. After all, it’s not about the price, but about the incredible beauty and elegance of the things.

Jewelry is presented on store shelves in a huge assortment, however, all this variety can be roughly divided into three groups:

  • Elite Italian jewelry is presented in silver or gold-plated steel. Instead of diamonds and other precious stones, the famous Murano glass, Swarovski crystals, artificial pearls, cubic zirconia, semi-precious transparent minerals (rock crystal, zirconium, topaz) are used.
  • Vanguard. These are designer products of original design, for the manufacture of which a variety of, sometimes very unexpected, materials are used.

  • Ethno. Jewelry in ethnic style is very popular. Beads, semi-precious and ornamental stones, and mother-of-pearl are used to make it. Ethnic jewelry is especially appreciated by fashionistas who love to dress extravagantly.

But in any case, jewelry made in Italy is distinguished by its originality and stylish design. You can verify this by looking at photos of jewelry.

Murano glass

Magnificent Italian jewelry made from natural stones has no competitors, but if we are talking about exclusive products, then any fashion-savvy person will immediately understand that these are jewelry made from Murano glass.


What is attractive about products made from this material is the amazing structure of the glass itself. All products are made by the master using ancient technology and exclusively by hand.

Glassblowers, using techniques perfected over centuries, not only give glass a shape, but create a unique structure. The product may have intersecting colored layers, incredible patterns of air bubbles inside the glass product and other interesting solutions.


The technology of making Murano glass has been kept secret since the 12th century. So that no one could steal the professional secrets of Venetian glassblowers, all the masters were settled on the island of Murano, which is how the name of the products appeared.

Murano glass is used to make a variety of products. These are not only beads, earrings and bracelets, but also interior items. But in any case, these are products of incredible, simply fabulous beauty.

In fact, glass jewelry is not jewelry, but in terms of brilliance and elegance, they are not inferior to sapphires and diamonds.

Murano glass products framed in gold metal perfectly harmonize with evening wear. But these products cannot be called cheap; handmade and uniqueness are highly valued these days.

How not to buy a fake?

Costume jewelry is cheaper than real jewelry, however, you need to understand that elite Italian jewelry cannot be too cheap. A distinction should be made between jewelry that is made in Italy and products made in China, which may be sold under the guise of Italian costume jewelry. Moreover, you can buy things made in China in Italian stores.

What's the difference? Real Italian jewelry is distinguished by originality and uniqueness. It is unlikely that you will be able to find two identical Murano glass jewelry, since each product is exclusive, handmade. Even large companies that produce jewelry try to customize their products as much as possible. To do this, customers are invited to purchase stacked necklaces or bracelets, which they can assemble themselves, alternating elements according to their own taste.

Italian craftsmen often use silver for their products, and Italian silver jewelry is so well processed that the product can easily be mistaken for something made of white gold.

In addition, Italian jewelry is always products of the highest quality. If the clasp of the purchased earrings breaks after a couple of days, then we can say with one hundred percent certainty that they were fake.

Not only jewelry is of the highest quality, but also products made from the simplest and cheapest materials, for example, steel and rhinestones. If you bought Italian gold-plated jewelry, then you don’t have to worry that the product will soon turn black and the gilding will be erased.

Italian jewelry is valued for its style. None of the products will look cheap or carelessly made. The design is thought out to the smallest detail; there is not a single note of vulgarity in it.

Modern fashion trends

Charming jewelry designed by modern designers will delight even a jewelry specialist. Italian brands Beauty Brass, Fendi and others are especially popular today.


Long drop earrings are especially popular. Fashionistas who like to shock others can choose large earrings, the length of which reaches the shoulders. If a girl adheres to the principles of moderation, then she will prefer earrings of medium length and elegant design.

Beads made from large beads decorated with stones of different shades are back in fashion this season. To create avant-garde looks, it is worth purchasing metal jewelry that is fashionable today with deliberately rough processing.

Italian jewelry is not cheap, so you should approach the choice of products responsibly. Here are some tips for choosing:

  • Pay attention to the material from which the jewelry is made. The best options are silver or gold-plated jewelry steel. Keep in mind that girls belonging to cold color types (winter and summer) are more suited to jewelry made of white metal, but those with autumn or spring color types are more suitable for jewelry made of yellow metal.
  • When purchasing jewelry with stones, remember that the stones must perfectly match the style and energy. Simply put, the stone should evoke pleasant emotions. If you want to stroke it and pick it up, you can safely buy the item, it’s definitely “yours.”

  • It is worth paying attention to fastenings and fasteners. If this is real Italian jewelry, then the clasps will be of high quality, however, the buyer may have her own preferences for the types of clasps. You should not buy products if you do not like the type of fastening or find it inconvenient.
  • Try to buy jewelry so that you can make a set out of them, that is, they must be made in the same style.

The era of Louis XIV is the brightest era, a century of unprecedented luxury. The way they dressed and decorated themselves during the time of the “Sun King” was never dressed or decorated again in the Old World.

It was at this time that the Baroque style, the embodiment of luxury and wealth, arose in France. A style of pictorial pomp, majesty and monumental beauty.

All creations of the Baroque era are masterpieces. As a rule, symmetrical. With expressive shapes and rich relief patterns.

Jewelry under Louis the Great was most often made of gold, inlaid with precious stones and covered with multi-colored enamel. Jewelry with large pearls was considered especially fashionable and was owned by all representatives of noble families. The colonists literally flooded European markets with the best Indian diamonds and rubies, Brazilian emeralds, and selected Persian turquoise, so there was an abundance of natural gem-quality stones.

In style, these decorations were distinguished by the richness of their decor and the complexity of their curvilinear outlines. The most popular cut types were cabochon, rectangle, pointed, and rose. During the reign of the “Sun King,” the famous diamond cut was invented, which is still in demand today – the modern elite european jewelry carried out precisely according to these canons.

Baroque aesthetics is very complex; creating such masterpieces became possible only with the development of technologies for processing precious stones. Thanks to new jewelry technology, old figurative images are gradually being replaced by complex baroque floral patterns. Particularly popular at that time was the “cosse de pois” ornament - “pea pod”, created by French craftsmen. Jewelry with “pods” was most often made in the form of a brooch or pendant and attached to clothing.

In the first half of the 17th century, pearls became the main material for making jewelry: ladies at the court of Louis the Great decorated themselves with pearls virtually from head to toe - earrings, rings, bracelets, necklaces, etc. A multi-tiered pearl necklace that fits tightly to the neck was considered fashionable chic. Small pearls were used to embroider clothes, decorate hair and shoes. were truly iconic at that time.

In the second half of the 17th century, almost all jewelry acquired baroque motifs. Curved acanthus leaves, flower and fruit garlands, fantastic plants, bows, shells and other delights “grew” on earrings, pendants, agraphs, and buckles. Earrings made of elongated pearls have become popular. Even more popular were the girandole-shaped earrings with three pearl pendants. Baroque earrings were lavishly decorated with enamel and precious stones. The main decorative elements were bows and large leaves.

The outfits at the court of “Louis the Sun” were the most magnificent in the entire history of France and Europe: the abundance of folds and capes required a large number of luxurious hairpins. Thus came the “finest hour” of brooches. attached to the neckline of the bodice or slightly below to emphasize the waist. All brooches were made according to the canons of Baroque - a lush symmetrical shape, luxurious decor using the brightest stones. Jewelers have never skimped on expensive precious stones when creating brooches. The reverse side of the brooches was decorated with skillful enamel.

Ladies did not appear in society with “bare hands” - in addition to rings, they wore gold bracelets with pearls or precious stones. At that time, double bracelets were most often worn. They were worn over narrow ruffled cuffs. It should be noted that modern European fashion and costume jewelry from Europe have in their arsenal some storylines of the Baroque era, but, of course, in a more restrained version.

When you walk around the center of Moscow, be sure to pay attention to the shopping center "European", costume jewelry which is always of high quality, affordable and reliable. Here you will get pleasant managers who will be very courteous to you.

Buy jewelry at the European shopping center in Moscow. The best prices!

You will always win if you purchase our jewelry. Advantageous offer of quality materials from the manufacturer. Jewelry in the shopping center "European" sold by the best managers who will help you choose wonderful jewelry exclusively for your unique style.

Buy jewelry at the Evropeisky shopping center in Moscow always at the best prices. We have an excellent selection of the most suitable models that can highlight your unique style and knowledge of fashion trends. Most famous people order from us, because we offer original jewelry from trusted customers.

You will be surprised how profitable it is to buy our products, which will allow you to feel confident and always surprise your interlocutors. We will offer a significant selection of jewelry for any occasion, from which every girl will choose the right option for herself.

Beautiful evening dresses, outfits for show performances and everyday suits - with the help of these clothes, every girl can create a different look in any situation, but without jewelry they will not look unfinished. And the best jewelry has long been recognized as products from Europe.

What is so special about European jewelry?

Of all the variety on the costume jewelry market, it is European jewelry that has long been considered the most desirable for fashionistas and style connoisseurs, who often buy them in bulk. And this is not surprising, because such jewelry is characterized by the following qualities:

  • The use of precious metals and natural materials for the basis of jewelry, such as semi-precious stones and high-class genuine leather.
  • The use of zirconium and Swarovski crystals for inlay, which imitate the sparkle of diamonds and give the jewelry the royal look of real jewelry.
  • The hypoallergenic composition of the jewelry base guarantees the safety of the finished jewelry and ease of use.
  • The exclusive appearance of jewelry, developed by designers specifically for certain collections or brands, is the key to a unique image.
  • High quality of finished products, which guarantees reliable fastenings and lasting shine of the galvanic coating with proper care of the jewelry.
  • Affordable prices for jewelry, which set them apart from their precious counterparts and make this jewelry accessible to every girl.

Thanks to all these distinctive features, modern fashionistas love European jewelry so much.

Types of women's jewelry from Europe

Knowing their customers' passion for jewelry, European manufacturers made sure that their jewelry was suitable for a variety of occasions. Therefore, today we can distinguish several types of jewelry:

  • Everyday jewelry is distinguished by the fact that it has a rather calm design and style, and it is made mainly from a hypoallergenic base. This type of jewelry can be easily combined with various types of outerwear and suits. Often such jewelry is branded and elite, but at the same time its price is still quite affordable for a wide range of buyers.
  • Solemn and wedding jewelry is created for a special situation. It can also be worn with everyday clothes, but only in case of a certain look. Most often, the design of such jewelry includes numerous shiny details and stones, which makes it too festive for everyday use.
  • Elite women's jewelry can be both daily and festive according to its main purpose. It is elevated to the “elite” class by its author’s design, unique collections and especially valuable materials, for example, a combination of silver and Swarovski crystals.

Buying jewelry in bulk from Europe

By creating their own costume jewelry, European manufacturers strive to give women jewelry that will make them look elegant and feminine in every outfit and in every situation. Therefore, the demand for jewelry from Europe is always very high. And by purchasing such jewelry in bulk from supplier companies, everyone can receive the following benefits:

  • A wide selection of jewelry of various styles and designs, be it individual pieces or entire collections and sets.
  • Savings on various discounts and promotional bonuses, due to which, when buying jewelry from Europe in bulk, you can always save on delivery or even buy the product cheaper than from the manufacturer.
  • Consultation from the managers of the supplier company on the sale of elite European jewelry as part of the work of a jewelry store or even an online store.

Therefore, today many stores and simply buyers who value beauty and style want to buy jewelry wholesale from Europe.