Speed \u200b\u200bkills. But who will remind you of this? Samara will work on a negative image of a drunk driver Who is photographed on posters I was killed by speed

After my mom got hit on an unregulated in December pedestrian crossing (from which she is still recovering), I began to relate to the problems of safety of pedestrian crossings especially acutely.

The idea of \u200b\u200binstalling such shields is more than good in itself. A good idea with a visual image of pins - after all, this is what the people call pedestrians who are knocked down at crossings (for example, in this detailed article by the Moscow blogger-urban optimization Anton Buslov aka mymaster). But despite all this, here, alas, we have a place with the traditional "doing for show". After all, such boards are primarily aimed at drivers, on whose consciousness the safety (and more specifically, health and life!) Of pedestrians at an unregulated crossing depends. What do we see?

First (and most important), the shield is not located near the road (part of which is visible on the right edge of the image), but at the end of the house a couple of tens of meters from it. A driver passing along Belova (which, by the way, has an unregulated pedestrian crossing on the way to the house) will simply not see this shield; he has neither the time nor the opportunity to turn his head around while driving. But in front there is a banner about the sale of SsangYong cars - of course, it is more relevant to drivers.

Secondly, even if out of the corner of his eye the driver sees some shields at the end of the house, then at first the bright yellow-black billboard of Beeline catches the eye, and only then - a shield about speed, to which you still need to raise your eyes. Thus, the information content of this shield for drivers passing along Belov is zero.

Thirdly, even if this shield stood at the very road, it would still not draw attention to itself, because it is made in the same dull black color. But things are so vital for pedestrians you need to write in bright red letters!

Therefore, if we want efficiency from this shield, then it would be better, of course, to "colorize" it (highlighting in red what should not be done, and green - what should be done) and rearrange it to the road. For example, like this (I apologize for the lamer graphics, who can draw better):

Meme in which the trick from the movie "Three Billboards Outside Ebbing, Missouri" is played out. In the film, the main character rented banners and wrote on them an appeal to the local sheriff to force the police to investigate the murder of her daughter. The network began to invent their own inscriptions and ask eternal questions.

Origin

The drama Three Billboards Outside Ebbing, Missouri was released in Russia on February 1, 2018.

According to the plot of the picture, a resident of the small town Mildred Hayes enters into a confrontation with the police, who for 7 months could not solve the murder of her daughter Angela. To draw attention to her tragedy, Mildred rented three billboards with three phrases written against a red background: “Rape of a dying woman. And still not a single arrest? How is it, Chief Willoughby? "

The cinema was greeted with enthusiasm both in the West and in Russia. Soon, the main trick from the film began to be used in real life... British activists on February 15 played back banners to remind them of an investigation into last year's fire that killed 71 people. They parked cars in central London with posters that read: “71 people died. And still no arrests? How so?".

On February 17, activists in Miami repeated the movie Three Billboards Outside Ebbing, Missouri to draw the attention of authorities to the recent shooting incident in Florida. The posters carried slogans calling for stricter firearms controls.

The very idea in the film is also copied from real case... Film director Martin McDonagh was inspired to write the script after seeing billboards about an unsolved crime while traveling “somewhere between Georgia, Florida and Alabama,” according to the film page on Kinopoisk.

From mid-February, billboard memes began to appear. Most of the jokes were generated by Russian-language Twitter, at first they played up the title of the film in a text video.

Then came the turn to Photoshop. Users began to replace the inscriptions on billboards and resent the disrupted deadlines and other local problems.

February 18 on Twitter appeared account entitled "Three billboards on the border of postmodernism." At first, its author responded to those who criticize the film by publishing three pictures in a row with phrases on a red background. For example, a tweet from Yuri Kaplan (group "Valentin Strykalo"), to which "Three Billboards" replied "You yourself. Yura. Fuck that. "

Later, the account began posting other phrases, as well as playing with memes using a billboard technique.

Value

The Three Billboards meme plays on the main technique of the film of the same name. With its help, you can effectively draw attention to the problem, hint at an unresolved issue, or just joke on various topics.

Gallery

A big hit late last year was a film about a mother (Frances McDormand) seeking justice after the rape and murder of her daughter. Screenwriter / Director Martin McDonagh's Three Billboards Outside Ebbing, Missouri was honored at the Venice, Toronto and Philadelphia Film Festivals this fall. This film also won 4 nominations for Best Dramatic Film Awards, Frances McDormand was named Best Actress in a Drama Film, Sam Rockwell was named Best Supporting Actor, and Best Screenplay was also recognized.

Three Billboards is currently rated 95% on Rotten Tomatoes for several reasons. First, the excellent acting of actors Frances McDormand, Sam Rockwell, Woody Harrelson, Lucas Hedges and John Hawkes contributed to the film's success.

Secondly, the film touches on many sensitive current topics such as crime, sexual violence, cancer, suicide, racism, police brutality. Putting such difficult life questions to the court of the audience, the creators of the picture included many comic moments in it that slightly facilitate the perception of the gloomy reality. As the film progresses, attitudes towards the characters gradually change from overt disgust to sympathy and sympathy.

MORE ON THE TOPIC:

Three Billboards Outside Ebbing, Missouri tells the story of Mildred Hayes (McDormand), whose daughter was raped and murdered. After seven months with no progress in the police investigation, Mildred rents three billboards outside of town and uses them to publicly ask why Sheriff Willoughby (Woody Harrelson) was unable to find those responsible for her daughter's death.

Since Willoughby is a popular local figure (and a man known to die of cancer), billboards turn much of the city against Mildred, and above all, the drunkard, racist, brutal cop Jason Dixon (Sam Rockwell). Despite the apparent inaction of the police, Willoughby most likely did his best to solve the crime. He became a very tragic figure in this story. Towards the end of the film, Dixon, despite being fired from the police, appears to be on the hunt for a killer, putting himself in great danger. But it turns out that he is wrong, and the film ends without answering the question of who killed Angela Hayes.

The more people watch "Three Billboards ...", the more theories will be put forward about its ending and about who actually killed Mildred's daughter. Many speculate that the killer could have been the Brazilian Lucas Hedges and the flirtatious bar patron - the hero of Peter Dinklage and the one whom Dixon suspected.

By the way, they haven't forgotten yet. There are not so many resources on the Web that conduct sensible analytics on films and TV shows. Among them is the Telegram channel @SciFiNews , whose authors write the most useful analytical materials - analyzes and theories of fans, interpretations of post-ton scenes, as well as the secrets of bombing franchises like films MARVEL and " The game of thrones". Subscribe so as not to search later -