I want to open my own business, where to start? Business ideas for beginners. How to start your own small business? Opening a small business in trade and other areas: where to start? Strengths of Vasya's competing companies

Many people ask the question: “I want to start my own business, but where to start?” Realizing that this matter takes a lot of time and effort, people abandon this pipe dream. It’s much easier for them to work for 8 hours, come home, watch TV with their feet up, drink beer with friends and not think about anything. Having your own business is not so easy; it takes up all your free time and forces you to think about your development around the clock. But there are those who are attracted to their own business, as it is independence and the implementation of their own ideas.

A new type of business projects

When getting started, you need to understand how to start your own small business. Today, a type of startup has become popular all over the world. This activity has a short history with a short development time. This concept arose only when a large number of IT companies began to appear around the world that served the narrow-profile needs of various large and middle-class businesses. These firms differ from their “brothers” in that they are looking for free space in the market. They do this in order to introduce their experimental and advanced technologies.

Many people cannot part with the thought: “I want to open my own business, where to start?” They think, reflect and actively begin work. And they succeed. For example, trading various goods and services through a social network. This boom began only a couple of years ago, but has generated a lot of interest among people who are actively involved in these projects. Thanks to such conditions, you do not need to spend your money on unprofitable and expensive retail. There is no need to pay a large amount for rent, utility bills and salaries for your subordinates. You just need to create a page on a social network and upload the necessary pictures with goods, their prices, and then tell a large number of people. And in social networks such a system as “word of mouth” works great. Your friend used your product and then told his friends. And your business will quickly generate good income.

How to open a small business, where to start?

To obtain a loan for - no matter whether it is a traditional scheme or a start-up - you can use banks that finance private entrepreneurship. Unfortunately, the interest rates for business are too high, and not everyone will decide to take such an adventure. When thinking about offering your services, you need to know where to start. Firstly, this is analysis. You need to study everything about your industry: what new technologies are available, what is happening today in the chosen field. For example, a future businessman is sure that his product costs five kopecks, but if it is properly developed and presented to people, it will cost thousands. Only after such an analysis is a startup an excellent scheme for starting your own business.

Franchising

It is necessary to answer another important question: “How to start a business from scratch?” Ideas can be different, perhaps it will be something you can do with your hands, or something you want to do. For example, franchising is when an entrepreneur buys the right to operate under any brand. In addition, you will receive assistance from the owners during opening and constant monitoring of product quality. Remember that there are some successful international and domestic companies operating under the franchising system. For example, the most recognizable fast food restaurant is McDonald's, which has a large number of outlets around the world. The owner of this chain carefully monitors all the goods and the good work of his employees, so that when you come to some country, you feel the same taste of Coca-Cola, burger or ice cream. All McDonald's cashiers and waiters are the friendliest people around the world. This is achieved with their signature “Free cash register” greeting and the offer of a pie with coffee, which cannot be violated, as it is part of the system.

Among domestic franchising projects there are such restaurants as “Yuppie”, “Celentano”, “Kartoplyana Khata”. They have hundreds of sales points in our country and, just like McDonald's, have a unified set of dishes, marketing and design.

How to open a business

A future entrepreneur constantly thinks about this question: “I want to open my own business, where should I start?” For example, you can open a hairdresser, restaurant or store by purchasing a franchise. Before opening, you need to thoroughly analyze the market, competitors and the work of the opened establishments. Will the selected service (product) be in demand, will the acquired franchise be competitive among other representatives.

Business dating

When starting a business, business contacts can help. Most often, you have to resolve issues through friends who work in government agencies. Such connections can help in starting and growing a business. It is also important to provide complete information to future consumers about your services and products. For example, you produce concrete blocks, and for this you need to know about all future buyers in order to offer products on time at an attractive price.

Exploring the area

Today you can easily open your own business. Business ideas for beginners can be different. You can choose and start very quickly, since many are tired of living and working like everyone else. People want something new, unique products. They want to be different from their neighbors in everything: clothes, lifestyle, habits, priorities. Therefore, it has become fashionable to open small private shops with products from farms or special beauty salons only for men.

Relaxation areas such as coffee shops can also be seen. The barista working in such an establishment knows his customers. Some people like coffee, others like cappuccino on Mondays, Fridays and Sundays, and there are also those who prefer their favorite dish on holidays. Such an individual approach to your clients is the key to the success of your business. Therefore, when asking the question: “I want to open my own business, I don’t know where to start?” - first you should study the territory. Then you can understand what exactly people lack.

Choosing a business idea

Where else can newbies look for ideas? Of course, in the industry in which you are well versed. For example, you previously worked in clothing purchasing for a large chain store. And now you understand that it’s time to start a business with minimal investment. You can find ideas for this in everyday life. The Internet is full of offers for selling clothes. Perhaps there are too few children's things in your area, and they are expensive.

In addition, not many can afford shopping in America or Europe, where quality goods cost a penny. If you are asking the question: “I want to open my own business, I have no idea where to start?” - an excellent option would be to create your own online clothing store, where you can buy high-quality children's clothes at low prices.

Travel business

This type of activity is becoming popular among entrepreneurs. Beginners want to open a tourism business, they don’t know where to start. Despite the great competition, this type of activity is attractive due to its cost-effectiveness at the first stage. If you decide to open your own travel agency, then you need to know about some rules.

Tourism legislation identifies three types of activities for licensing:

• Travel agency activities.
• Tour operator activities.
• Timeshare.

To open this type of business, you need to comply with some requirements that are prescribed in the Regulations on licensing of tour operator and travel agency activities. To do this, you will need a premises that you can rent and hire employees. The license is issued both for an ordinary individual entrepreneur and for a legal entity (CJSC, LLC, etc.). For registration you need to pay a state fee of 400 rubles. After this, you need to have a copy of your passport and your signature certified by a notary, which costs about 600 rubles. It is necessary to make a stamp, which will cost approximately 200 rubles, and obtain statistics codes for payment into the state treasury.

Don’t forget about the certificate for booking and selling air travel. Conditions for certification are established by the Federal Aviation Regulations. They include requirements for personnel, premises, security systems and reservations. If you want to sell air tickets yourself, you should sign an agreement with the airline and receive a certificate.

After all the necessary operations, you need to find clients. Advertising will help here. Today there are a huge number of advertising agencies. To somehow stand out from the huge number of offers, first determine the target audience for your travel agency. If you sell sea cruises at a high price, then advertising in a cheap newspaper will not bring you customers. You need to choose business publications or glossy magazines. Special catalogs about tourism and recreation bring a good effect. Before placing advertisements in such publications, you need to come up with and develop your own memorable corporate style.

What you need to open a business

Before you start your business, you need to choose a field of activity. Once the idea has been fully studied and is ready to be brought to life, you need to register your organization. Registration of an individual entrepreneur (IP) is suitable for small businesses. This form of taxation allows you to hire up to 10 employees. In addition, you can register up to six additional types of your activities. But remember that there are some that require a license.

Business plan

There are a variety of business ideas for beginners, and they all require the necessary tool - a business plan. If this document is compiled correctly, it will help your organization in the future. It should include the basics of competitor, customer and market research. In addition, it should include a complete marketing plan for promoting your product.

Business ideas for a certain amount

Do you have a spare amount of money that you want to invest in your business? Opening a business for 100,000 rubles is not difficult. For example, if you know how to take good photographs, then this would be a great idea. Today it has become popular to be a photographer at weddings, various celebrations and individual shoots. To do this you need to purchase:

• Good camera.
• Tripods.
• Lighting equipment.

For 100,000 rubles you can buy coffee machines and install them in places where they will be popular. These could be institutes, hospitals, parking lots, etc. Do not forget that you will have to resolve some issues regarding rental, constant maintenance of the machine, etc.

Working as a manicurist is perfect for girls. This amount will be spent on training, advertising and the purchase of necessary materials.

Another option is a small tailoring shop. To open such a business, you need to manage your funds correctly. To do this, you need to purchase samples of materials and equipment. If you have a small apartment, then rent a room. If you do not have sewing skills, then hire employees and be sure to advertise.

Your profitable business depends on the organization. You can arrange it as written above, or you can sign contracts with employees so that they can work on their own machines. And you will only find clients and take your percentage for it. This is usually done in small hairdressing salons. Thanks to this option, you don't have to spend money on advertising. If you think carefully, then every problem has its own solution. In any case, business is a big risk.

Business projects

“Where else can you find business ideas for beginners?” - you ask. Many inexperienced entrepreneurs are helped by their more mature “colleagues” who are already successfully developing their business. Thanks to their advice, you can draw up your first business plan for your own business or find a franchise. Experts recommend avoiding those activities that are widespread. For example, such as nail salons. The best choice will be those that have little competitiveness.

A great activity is selling as a small business. Where to start depends on each specific case. For example, to sell costume jewelry, you need to find a wholesaler whose prices are lower than others. In addition, you can easily make money on the Internet. Many people prefer exchange trading, such as Forex. If this is a dense forest for you, then you will have to spend time learning.

To understand what kind of business you can start, first evaluate your own strengths. If you are a good hockey player, you will not be able to win a game of bowling based on the fact that these two activities are sports. Passion for business depends on what you are good at, where you know all the intricacies of the market and are confident that you yourself will devote 100% to your business. Remember that profit does not come immediately. It may take some time. It could be a month or two. This is especially true for start-up businesses, in which minimal funds are invested. Considering these conditions, as well as applying the tips, you will turn your business into a profitable enterprise. Potential clients will become regular clients for you.

Owning your own business is the path of a self-sufficient person who knows how to make difficult decisions and, most importantly, knows how to be responsible for his desires and actions, and more precisely, who has the courage to take responsibility for his own life.

CAPITAL

In business, as in life, there are (often very cruel!) rules dictated by existing reality, namely:

A) Finding start-up capital.

The problem can be divided into several subcategories:

1. Own funds.
2. Borrowed funds.
3. Third-party investments (corporatization).
4. No capital investment (business from scratch).

First, let's look at options for solving the problem. At this stage, you can neglect the specification of your business project. Finding the necessary material resources is relevant regardless of the type of activity you are going to engage in. Let's look at the highlighted questions in detail:

Own funds:

In any case, you are the main investor. Therefore, the money you receive from a credit institution, or accumulated as a result of long and painstaking work, will be your own. Here it is worth considering that both money as such and material assets (this can be equipment, tools, raw materials) are assets that precisely constitute the required authorized capital.

Managing them wisely and wisely is your main task. In this case, the following pattern must be taken into account: in the first three months after organization, more than 30% of commercial structures cease to exist. This means that at this time you need to be especially careful and try to spend your capital with the least risks and losses.

Unreasonable spending can destroy your brainchild in the next six months (according to statistics, only every fourth newly created enterprise crosses the 9-month mark). The second year after official registration, only a measly 10% of the initial number of officially registered projects is achieved. And finally, by the end of the third year, only 1-2% of those who have overcome the two-year mark survive.

In practice, this means that only 1/100 of all business projects confirm their viability! Just remember this. The risks of losing your money when organizing your own business are 99%! And this is the harsh truth of life that takes place. To avoid mistakes, you need to evaluate in detail the consequences of decisions made, and in the long term. And not everyone can do this.

Borrowed funds:

When we talk about borrowed funds, we mean something more than a banal loan that you must repay yourself (initially by including interest and other costs in the cost of goods and services produced by your company). Borrowed funds are funds that are subject to mandatory repayment or redemption.

This can be leasing, rent, and other forms of non-bank borrowing. To be honest, this is the most unprofitable and often dead-end path to establishing a newly created enterprise. The fact is that when you receive specific equipment on lease or rent, you will not be able to predict not only the profit received, but you will not even be able to calculate the total turnover of funds. And this, after some time (due date of the next payment, or payment of rent) can result in irreparable financial losses.

Roughly speaking, you purchase equipment for the production of foam concrete blocks on a leasing basis. The cost of the line is about 300-500 thousand rubles. Monthly payment 10,000 rub. But you didn’t take into account the fact that in this area people use wood for construction, which is plentiful and which, if not cheaper than the goods you produce, is at least deservedly popular.

Yes, undoubtedly, in a year (or perhaps six months) you will convince potential clients of the profitability of building housing from foam concrete blocks. But at the same time, your outstanding obligations (including penalties, interest on late payments, etc., etc.) will become the very stone around your neck that will drown you in a hole of debt. This is just an illustration and nothing more. And yet it is taken from life.

Incorporation:

This path is practically impossible for Russia, due to the low trust of potential investors in the promises of novice businessmen. Even such giants as Gazprom or Sberbank place their shares with considerable difficulty, let alone a novice entrepreneur. And yet, it's worth a try. The main thing is not to overdo it with promises. Any interest rate above 5% per month will not cause greed, but fear for your money.

However, organizing an LLC (Limited Liability Company) may be a completely acceptable solution, since this form of economic activity allows for the existence of up to 50 founders. This, of course, will thoroughly tie your hands in the future, since all decisions are made collectively through voting by all LLC participants, but it allows you to raise significant funds without the significant effort that is required when organizing an OJSC or CJSC.

Without investment:

The path to realizing your plans is both simple and equally complex. It all depends on your personal professionalism. Because you will have to do all the work yourself. In this case, you should pay attention to the World Wide Web.

The Internet allows you to start a business from scratch, or reduce your costs to the maximum possible minimum. You will have to rely on your own talents and hard work. Although, under certain circumstances, an original idea, multiplied by titanic efforts, can ultimately cost as much as assets worth several million dollars.

IDEA

Success in business is 90% an original idea.
A novice businessman, having read this statement, can interpret it completely wrongly; the point is not that the business idea should be so original that no one has thought of it before you, but that it should be implemented at the right time and in the right place. place.

Ultimately, any business is about meeting the needs of potential customers. Regardless of the specificity of these very needs. Suffice it to recall an illustrative example from the USA - a certain lady organized a company whose employees potty train babies (!). She became a millionaire!
So…

B) Business idea:

1. Sphere of production.
2. Services sector.

Scope of production:

The first way is significant costs, a long payback period and at the same time reliability and sustainability. In addition, pledging the means of production (machines, equipment) is a good way to replenish working capital. In general, when mentioning collateral as a tool for financial injections, one must remember that an acute shortage of working capital is typical for businesses operating in the production sector, especially since this machine is very heavy and clumsy.

The market offers a sufficient number of ready-made solutions for this type of business, ranging from equipment for recycling car tires to lines for the production of chips and roasted seeds. The latter, by the way, is a very promising direction since in today's Russia there is no monopoly control over this market segment.

This is all the more relevant (choosing a ready-made commercial solution) since companies selling such equipment perform both commissioning and maintenance work.

That is, you can start working almost immediately after your counterparty completes the equipment. The only thing you should pay attention to is the geographical location of your enterprise. Business projects of this type have a limited location and are tied directly to product markets. This is primarily due to the limited capacity of finished production lines.

Services sector:

People will always need hairdressers, shoemakers, keysmiths(!).
Ideas are what are called eternal. And yet, many people who set out on this path create hundreds of jobs and provide themselves with stable and very good incomes. Success (or failure) in this field often lies in the little things that only a talented and attentive person can discern.

So, for example, in Moscow there is a network of hairdressing salons whose main workforce consists of people... who paid money for their training in hairdressing. Thus, the owner of this company received not only the opportunity to significantly reduce the fees for his clients, but also almost completely rid himself of problems with paying wages to his employees - of course... he simply does not pay them anything!

And the money received from the “students” fully covers his costs for renting premises, purchasing modern equipment and consumables.
What an example of a non-standard approach to solving a standard problem!

PSYCHOLOGY

Russia is a country of corruption, bribes and racketeering.
No more and no less. If these phenomena disgust you, it is better for you not to meddle in business. They will simply eat you up. Much like how large predatory fish devour their less aggressive and less toothy relatives. Alas, this is the dialectic of Russian business. Perhaps in a couple of decades the situation will change, but today there are simply no alternatives to such a definition of the state of affairs.

Psychology:

1. Immunity to psychological pressure and manipulation.
2. The ability to say “NO”.
3. Don't trust anyone, not even yourself(!). Often a person lives by wishful thinking. The result is the loss of everything that constitutes basic life values. “Games of business” are categorically contraindicated for such people.
4. Willingness to be completely alone. Let's speak frankly - the loss of money (wealth) is almost definitely the loss of family and friends.
5. Willingness to be a dishonest person. Honesty in business has one feature - you don’t need to deceive yourself. Half-truths will do for everyone else. The person who smiles at you and eats your bread today may turn out to be your executioner tomorrow. There is no place for friendship in the world of money!

• Impartiality.
• The ability to remain silent in any circumstances.
• The most severe self-control.
• The ability to lose with a smile. (A businessman who cannot part with little will never have much!).

The psychology of a businessman is a safe, which is designed not to resist an external enemy, but to prevent emotions and weaknesses from breaking through that can make him vulnerable to competitors and envious people.

Moreover, Russia is a country of slaves - after the collapse of the Soviet empire, the spirit of collective slavery did not completely disappear and it will probably take more than a decade for this to happen. Therefore, you should not count on the loyalty of those who work for you - they can arm themselves with stakes at any moment and...

However, as they say, this is a completely different story.
Do not trust those who represent government power. For them, a businessman is a potential criminal (often this is exactly the case), so any offers of “cooperation” on their part may well turn out to be provocations - stay away from officials - life will be easier.

SUMMARY

To summarize, we can say that business begins with awareness and reflection on three main points: MONEY, IDEA, PSYCHOLOGICAL ATTITUDE.

The right approach to addressing each of these components will greatly determine your sustainability in the business world. Be careful, be competent, be impenetrable - and you will succeed!

Good work to you!

Opening a business from scratch is not as difficult as it seems. After all, there is a very clear and well-thought-out scheme, supplemented by instructions from professionals. And if you follow it, slightly adjusting it to your realities, you can achieve success.

Statistics show that 99% of those who want to start their own business never start one. And there are quite a few reasons for this - ranging from banal laziness to the inability to navigate the situation.

How to open a business from scratch

The first question that needs to be resolved when planning to open your own business is where to get the money for it. Experts offer a whole list of where you can get finance to develop your own business. It includes:
- own funds (this option is possible if you have starting capital: savings, sold real estate, etc.);
- bank loan or leasing (borrowed funds today are provided at reduced rates);
- attracting investors or partners (it is not uncommon for a group of friends or relatives to open a business);
- a loan from friends or relatives;
- receiving grants and subsidies from the state (valid in most cases for social businesses).

It is difficult to do without money at all, but the advantage of a small business is that it will not require the same investments as a factory or other large enterprise might.

To save money, at first you can do without a luxurious office, a leather chair and a secretary. Not only that, but you can also perform some of the functions yourself. At the same time, when collecting money, remember that the main thought should not be where to get the money to open, but how you can implement your business more efficiently.

Next, you need to determine your knowledge and experience in the field of the business you are opening. That is, you must have a good understanding of the topic of your business, otherwise you will have to hire a lot of additional employees, which will incur costs at first. There is also a problem of a psychological nature - it is difficult for someone who has worked for someone else for a long time to adapt to the fact that he has now become the owner of a business. In this case, it is easier for those who already have at least a little entrepreneurial experience to adapt.

Personal qualities such as self-confidence, perseverance, and hard work will help you open your own business and develop it.

Types of business

To open your own business, you need to decide on your options. Today you can choose:
- start a business from scratch, developing your business idea;
- buy a ready-made business;
- buy a franchise;
- network marketing.

Business from scratch requires having your own business project. You can compile it yourself by analyzing the facts, using statistics, etc. Alternatively, you can hire specialists to draw up a business plan. The business plan must have a twist that will distinguish your project from other similar ones and make it unique. You also need to explain what the value of your proposal is and why it will be better than others.

Today, ready-made businesses are often sold. It’s not that difficult to buy one, the main thing is that you have enough money. All that remains is to actively engage in the development of the project, which will already have all the necessary base.

Chat marketing can also be very profitable. If you have certain character traits, the business may burn out.

To open your own business you will need a lot of strength and patience. The main thing is that in difficult moments, which are sure to happen, do not give up. And everything will work out.

When forming, any organization goes through stages of business development As a rule, these are 3 stages. These steps may be called differently by different authors and in different books. However, their essence remains the same for everyone. The first stage of business development is a startup. The second and third are stabilization and business growth.

At each stage, business development proceeds completely differently. If everything works out perfectly in the first stages, this does not mean that everything will go so smoothly further. All stages of business development assume growth, and this process is continuous, but the growth process itself is different and has different speeds. Growth directly depends on variable and constant factors, which, as a rule, differ from each other.

One of the main constant factors is the goal, in fact, for the sake of which the whole business was started. This could be: a sense of purpose or mission, ambition, to create something, to make something necessary, to promote an organization and sell it successfully, quick profit, to create a long-term and well-known company, etc. Based on the goal, a system and business model is formed. So, what is business development?

The first stage of business development – ​​Initial growth (start-up)

Impromptu, intuitive, leadership style. All problems are solved “on the run.” The leader, performer or “reaper”, works according to the “Skillful Hands” or “Do It Yourself” principle. Developing services, products, customers and markets. Plans in my head. Search for a differentiated position. Internal mobilization. Competition. Chasing clients. Search for new opportunities. Complete orientation and concentration on sales and product. There is simply no extra time and energy to be distracted by something else. The desire to stabilize the business, survival. If the first stage of business development is successful, this indicates that you have correctly identified the properties and qualities of your product that are needed to satisfy needs, correctly identified the markets for your product, the space you occupy, and methods to convince the buyer to buy your product. Many entrepreneurs experience euphoria at the start-up stage, assuming that everything will go so well in the future. However, business tends to grow; accordingly, the number of contractors and partners increases, the field of activity expands, and at the same time, the business environment expands. All this leads to a lack of time. Only recruiting new employees will help you cope with this. Expanding staff without restructuring the thinking and consciousness of the entrepreneur, without new skills and knowledge to solve emerging problems, can lead the company to chaos. This means it's time to move on to the second stage.

The second stage of business development is “Real Company”. Sustainable growth. Business stabilization.

First of all, this is not survival, but complete stabilization of the business. Recruitment of professional employees. Conscious management. Working with clients and winning them over. Strengthening long-term relationships with partners and suppliers. Work on the reputation of the organization. Development of internal structure and processes. Working on new offers and products. Expansion, growth. Team development and training. Standardization of administration processes. The role of the business leader is changing - it is the creator of plans and strategies, the mentor, the developer, the leader for everyone. Delegation of responsibility and authority. Before moving to the second stage of business development, an entrepreneur must be not just a leader, but a chief structural manager.

The third stage of business development – ​​growth in breadth and height

This stage characterizes a stable and sustainable position in the market, which allows you to prepare and plan the growth of the enterprise without risk. Mergers, acquisitions, partnerships, strategic alliances and alliances. New services and products. Expansion of market offer. Organization of ongoing training.